[{"data":1,"prerenderedAt":428},["ShallowReactive",2],{"blog-en-cold-call-connect-rate-benchmark-by-persona":3},{"article":4,"author":361,"cards":376},{"id":5,"title":6,"author":7,"body":8,"category":345,"cover":346,"date":349,"description":350,"extension":351,"keyword":352,"lang":353,"legacy":354,"meta":355,"navigation":354,"path":356,"readingTime":357,"seo":358,"stem":359,"updatedAt":349,"__hash__":360},"blog\u002Fblog\u002Fen\u002Fcold-call-connect-rate-benchmark-by-persona.md","Cold call connect rate benchmark by persona - France 2025","julien-s",{"type":9,"value":10,"toc":334},"minimark",[11,15,18,26,31,34,37,41,46,49,99,102,108,114,118,123,126,168,171,176,180,184,189,192,232,235,240,244,248,299,305,311,315,318,321,325,328],[12,13,14],"p",{},"Calling at the wrong time is calling for nothing.",[12,16,17],{},"A Head of Sales doesn't pick up at the same times as a CFO. A CIO has their own windows of availability. Yet most sales teams still prospect with generic time slots, the same for all their targets.",[12,19,20,21,25],{},"At Minari, we analyzed ",[22,23,24],"strong",{},"1.2 million calls"," across 3 key personas in the French B2B market to identify the slots where the connect rate is objectively highest. Here are the results.",[27,28,30],"h2",{"id":29},"methodology","Methodology",[12,32,33],{},"The data below comes from the Minari platform, based on 400,000 calls analyzed per persona. Each segment covers calls made in France, to decision-makers identified by job title.",[12,35,36],{},"The connect rate is the ratio between the number of calls made and the number of real conversations obtained (the prospect picks up and talks).",[27,38,40],{"id":39},"cfo-head-of-finance-vp-finance","CFO, Head of Finance, VP Finance",[12,42,43],{},[22,44,45],{},"Average connect rate over the analyzed range: ~21%",[12,47,48],{},"Finance people are available early in the week, and Monday morning in particular is a golden window.",[50,51,52,69],"table",{},[53,54,55],"thead",{},[56,57,58,64],"tr",{},[59,60,61],"th",{},[22,62,63],{},"Slot",[59,65,66],{},[22,67,68],{},"Connect rate",[70,71,72,83,91],"tbody",{},[56,73,74,78],{},[75,76,77],"td",{},"🥇 Monday 10am",[75,79,80],{},[22,81,82],{},"31.50%",[56,84,85,88],{},[75,86,87],{},"🥈 Monday 11am",[75,89,90],{},"28.66%",[56,92,93,96],{},[75,94,95],{},"🥉 Thursday 12pm",[75,97,98],{},"26.11%",[12,100,101],{},"Monday between 10am and noon is clearly the time to favor. Rates stay high overall throughout the week, except Tuesday at noon (13.81%), which you should avoid.",[12,103,104,107],{},[22,105,106],{},"Key takeaway",": If you only have one cold calling session a week for this persona, make it Monday morning.",[109,110],"blog-heatmap",{":from":111,":rows":112,"caption":113},"8","[[null,null,31.5,28.66,null,null,25.32,15.3,23.17,24.06,23.73],[null,20.67,22.08,18.39,13.81,null,19.35,20,18.81,19.65,16.39],[null,null,25.84,22,21.94,null,19.38,22.53,18.29,19.71,20.04],[null,null,21.74,23.09,26.11,null,22.75,21.92,23.76,22.38,17.87],[null,null,19.94,22.15,17.37,null,21.4,22.87,19.56,null,null]]","CFO heatmap - connect rate (%) by day and hour",[27,115,117],{"id":116},"head-of-sales-vp-sales-cro","Head of Sales, VP Sales, CRO",[12,119,120],{},[22,121,122],{},"Average connect rate over the analyzed range: ~13%",[12,124,125],{},"Sales leaders are the hardest to reach. Makes sense: they spend their days on calls and in meetings. Wednesday morning clearly stands out.",[50,127,128,140],{},[53,129,130],{},[56,131,132,136],{},[59,133,134],{},[22,135,63],{},[59,137,138],{},[22,139,68],{},[70,141,142,152,160],{},[56,143,144,147],{},[75,145,146],{},"🥇 Wednesday 9am",[75,148,149],{},[22,150,151],{},"20.34%",[56,153,154,157],{},[75,155,156],{},"🥈 Monday 5pm",[75,158,159],{},"18.18%",[56,161,162,165],{},[75,163,164],{},"🥉 Friday 10am",[75,166,167],{},"13.66%",[12,169,170],{},"Wednesday at 9am is the go-to slot. There's also an unexpected peak late on Monday afternoon, probably a quiet moment before the end of the day.",[12,172,173,175],{},[22,174,106],{},": Wednesday morning, before the day's meetings start.",[109,177],{":from":111,":rows":178,"caption":179},"[[null,null,null,null,null,null,8.24,null,10.28,18.18,null],[null,10.73,10.51,9.78,null,10.94,11.15,11.92,8.9,9.62,null],[null,20.34,10.97,11.33,7.66,9.27,11.93,11.39,9.8,9.05,null],[null,null,11.66,13.37,null,9.58,9.4,10.64,12.1,9.19,12.23],[null,null,13.66,13.16,null,12.5,12.35,9.29,null,null,null]]","Head of Sales heatmap - connect rate (%) by day and hour",[27,181,183],{"id":182},"cio-ciso","CIO, CISO",[12,185,186],{},[22,187,188],{},"Average connect rate over the analyzed range: ~12%",[12,190,191],{},"Security and IT profiles pick up early, at the start of the week, and their availability drops sharply at the end of the week.",[50,193,194,206],{},[53,195,196],{},[56,197,198,202],{},[59,199,200],{},[22,201,63],{},[59,203,204],{},[22,205,68],{},[70,207,208,217,224],{},[56,209,210,212],{},[75,211,146],{},[75,213,214],{},[22,215,216],{},"17.60%",[56,218,219,221],{},[75,220,87],{},[75,222,223],{},"16.56%",[56,225,226,229],{},[75,227,228],{},"🥉 Monday 10am",[75,230,231],{},"16.36%",[12,233,234],{},"Thursday afternoon and Friday after 4pm show the lowest rates.",[12,236,237,239],{},[22,238,106],{},": Wednesday and Monday morning. Forget Friday afternoon.",[109,241],{":from":111,":rows":242,"caption":243},"[[null,null,16.36,16.56,14.23,null,12.13,14.31,14.58,13.31,12.99],[15.28,15.71,13.91,13.49,11.78,null,14.78,14.4,14.34,14.34,10.19],[16.2,17.6,13.06,12.33,16.32,null,13.67,13.98,14.03,14.39,14.21],[null,15.11,13.86,14.46,13.72,11.75,14.72,12.63,12.97,14.46,12.89],[null,14.68,14.21,14.17,13.64,null,16.11,12.56,10.15,11.79,null]]","CIO\u002FCISO heatmap - connect rate (%) by day and hour",[27,245,247],{"id":246},"summary","Summary",[50,249,250,268],{},[53,251,252],{},[56,253,254,259,264],{},[59,255,256],{},[22,257,258],{},"Persona",[59,260,261],{},[22,262,263],{},"Best slot",[59,265,266],{},[22,267,68],{},[70,269,270,280,290],{},[56,271,272,275,278],{},[75,273,274],{},"CFO \u002F Finance",[75,276,277],{},"Monday 10am",[75,279,82],{},[56,281,282,285,288],{},[75,283,284],{},"Head of Sales \u002F CRO",[75,286,287],{},"Wednesday 9am",[75,289,151],{},[56,291,292,295,297],{},[75,293,294],{},"CIO \u002F CISO",[75,296,287],{},[75,298,216],{},[12,300,301,304],{},[22,302,303],{},"Monday morning is strategic for finance profiles."," With a 31.5% connect rate, it's the highest peak in our whole benchmark. CFOs start the week available, before the meetings pile up.",[12,306,307,310],{},[22,308,309],{},"Wednesday at 9am is the best slot for sales and IT profiles."," A short window, before the day is taken up by other commitments, but very effective for these two personas.",[27,312,314],{"id":313},"what-this-data-doesnt-say","What this data doesn't say",[12,316,317],{},"The connect rate is a necessary condition, not a sufficient one. Calling at the right time increases your chances of having someone on the line, but it's your pitch that determines whether you get a meeting.",[12,319,320],{},"This data also shows averages. Your market, your industry and your targeting can change the results. The best approach is still to test, measure and adjust on your own contact base.",[27,322,324],{"id":323},"benchmark-in-progress","Benchmark in progress",[12,326,327],{},"This benchmark will be expanded with new personas over time. The next segments analyzed will include HR, Marketing and Operations profiles.",[12,329,330],{},[331,332,333],"em",{},"Data from the Minari platform - 1.2 million calls analyzed in the French B2B market.",{"title":335,"searchDepth":336,"depth":336,"links":337},"",2,[338,339,340,341,342,343,344],{"id":29,"depth":336,"text":30},{"id":39,"depth":336,"text":40},{"id":116,"depth":336,"text":117},{"id":182,"depth":336,"text":183},{"id":246,"depth":336,"text":247},{"id":313,"depth":336,"text":314},{"id":323,"depth":336,"text":324},"Data & Benchmarks",{"src":347,"alt":348},"\u002Fimages\u002Fblog\u002Fcold-call-connect-rate-benchmark-by-persona\u002Fcover.jpg","An open-plan office where sales reps are making prospecting calls","2026-06-09","What time should you call a CFO, a Head of Sales or a CIO? Minari analyzed 1.2 million B2B calls in France. Here are the slots with the highest connect rate for each persona.","md",null,"en",true,{},"\u002Fblog\u002Fen\u002Fcold-call-connect-rate-benchmark-by-persona",3,{"title":6,"description":350},"blog\u002Fen\u002Fcold-call-connect-rate-benchmark-by-persona","SPbmutx6nMvvw9VbDs1Asqr5RPhNLWM7kLa2a6yuOT8",{"id":362,"avatar":363,"bio":364,"extension":367,"linkedin":368,"meta":369,"name":370,"role":371,"stem":374,"__hash__":375},"authors\u002Fauthors\u002Fjulien-s.yml","\u002Fimages\u002Fauthors\u002Fjulien-s.jpg",{"en":365,"fr":366},"Julien is a co-founder of Minari.","Julien est cofondateur de Minari.","yml","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjulienschmitt\u002F",{},"Julien S.",{"en":372,"fr":373},"Co-founder","Cofondateur","authors\u002Fjulien-s","RqUq94uqa4oOMXgbCe0dbIMPYUQOsOSvN2ELk9d7fZU",[377,386,395,403,411,413,421],{"path":378,"title":379,"description":380,"lang":353,"date":381,"category":345,"readingTime":382,"cover":383},"\u002Fblog\u002Fen\u002Fpermission-based-opener-cold-calling","Permission-based opener: +46% conversations, +66% meetings","Minari analyzed 2,000+ B2B cold calls. Asking for permission before pitching generates 46% more conversations and 66% more meetings. Here are the numbers.","2026-07-18",4,{"src":384,"alt":385},"\u002Fimages\u002Fblog\u002Fpermission-based-opener-cold-calling\u002Fcover.jpg","Two sales reps on the phone with headsets, side by side",{"path":387,"title":388,"description":389,"lang":353,"date":390,"category":391,"readingTime":357,"cover":392},"\u002Fblog\u002Fen\u002Fcold-calling-kpis-and-targets","The KPIs to track in cold calling (and how to set your targets)","Which KPIs should you track in cold calling, and how do you set realistic targets? Connect rate, conversion rates, number of meetings: the full funnel with Minari benchmarks (6.1 million calls analyzed).","2026-06-11","Strategy & Performance",{"src":393,"alt":394},"\u002Fimages\u002Fblog\u002Fcold-calling-kpis-and-targets\u002Fcover.jpg","A desk with a sales dashboard on the screen, a mug and a hand taking notes",{"path":396,"title":397,"description":398,"lang":353,"date":390,"category":399,"readingTime":382,"cover":400},"\u002Fblog\u002Fen\u002Fparallel-dialer","What Is a Parallel Dialer? The Complete Guide for B2B Sales Teams","Find out how a parallel dialer takes your reps from 100 calls a day to 100 calls an hour. A complete guide, with data from 6 million analyzed calls.","Product & Tools",{"src":401,"alt":402},"\u002Fimages\u002Fblog\u002Fparallel-dialer\u002Fcover.jpg","Minari screenshot: the “Calls due today” list with the status of each call",{"path":404,"title":405,"description":406,"lang":353,"date":407,"category":391,"readingTime":357,"cover":408},"\u002Fblog\u002Fen\u002Fsdr-one-meeting-per-day-myth-or-reality","The \"1 meeting a day\" target for an SDR - myth or reality?","How many calls does it take to get 1 meeting a day? We analyzed 6.1 million calls in 2026 — the classic assumptions are twice too optimistic.","2026-06-10",{"src":409,"alt":410},"\u002Fimages\u002Fblog\u002Fsdr-one-meeting-per-day-myth-or-reality\u002Fcover.jpg","An SDR with a headset, mid-conversation in front of a computer",{"path":356,"title":6,"description":350,"lang":353,"date":349,"category":345,"readingTime":357,"cover":412},{"src":347,"alt":348},{"path":414,"title":415,"description":416,"lang":353,"date":417,"category":345,"readingTime":382,"cover":418},"\u002Fblog\u002Fen\u002Fcold-calling-connect-rate","Cold calling connect rate: how many times should you call a prospect?","How many times should you call a prospect in cold calling? Real data from 100,000+ B2B calls: the connect rate drops after the 6th attempt.","2026-06-02",{"src":419,"alt":420},"\u002Fimages\u002Fblog\u002Fcold-calling-connect-rate\u002Fcover.jpg","Chart of the connect rate by number of call attempts",{"path":422,"title":423,"description":424,"lang":353,"date":417,"category":399,"readingTime":357,"cover":425},"\u002Fblog\u002Fen\u002Fios-26-impact-b2b-cold-calling","iOS 26 and call screening: what's the real impact on B2B cold calling?","iOS 26 and B2B cold calling: myth or reality? 467,082 calls analyzed, only 2.5% screened, zero impact on pickup rates.",{"src":426,"alt":427},"\u002Fimages\u002Fblog\u002Fios-26-impact-b2b-cold-calling\u002Fcover.jpg","An iPhone screening an incoming call",1791811443481]