[{"data":1,"prerenderedAt":293},["ShallowReactive",2],{"blog-en-cold-calling-kpis-and-targets":3},{"article":4,"author":226,"cards":241},{"id":5,"title":6,"author":7,"body":8,"category":210,"cover":211,"date":214,"description":215,"extension":216,"keyword":217,"lang":218,"legacy":219,"meta":220,"navigation":219,"path":221,"readingTime":222,"seo":223,"stem":224,"updatedAt":214,"__hash__":225},"blog\u002Fblog\u002Fen\u002Fcold-calling-kpis-and-targets.md","The KPIs to track in cold calling (and how to set your targets)","julien-s",{"type":9,"value":10,"toc":202},"minimark",[11,15,18,23,29,32,35,40,43,46,49,54,59,62,65,68,73,76,79,82,86,89,92,96,99,103,106,119,124,127,130,133,138,141,144,149,152,155,160,163,166,169,172,176,179,193,196],[12,13,14],"p",{},"Most sales teams track a single number: the number of meetings booked. That's not enough. Without understanding where the funnel breaks, there's no way to know what to fix.",[12,16,17],{},"Here are the 4 metrics that really matter, and how to use them to set targets that make sense.",[19,20,22],"h2",{"id":21},"the-cold-calling-funnel-in-4-stages","The cold calling funnel in 4 stages",[12,24,25],{},[26,27,28],"strong",{},"1. The number of calls made",[12,30,31],{},"This is the volume at the top of the funnel. Everything starts here. A rep who makes 50 calls a day can't produce the same results as a rep who makes 200, even with a better pitch.",[12,33,34],{},"To track: calls made per day, per week, per rep.",[12,36,37],{},[26,38,39],{},"2. The connect rate",[12,41,42],{},"The percentage of calls where a prospect picks up. It's the most underrated metric in the funnel.",[12,44,45],{},"According to Minari data (6.1 million calls analyzed in 2026, across all industries), the connect rate ranges from 10% to 30% depending on the quality of the databases, the industry and the target persona. If yours is low, the problem is rarely the pitch. It's often the quality of the list (the data) or the timing.",[12,47,48],{},"To track: connects \u002F calls made.",[50,51],"blog-stats",{":items":52,"caption":53},"[{\"label\":\"Calls analyzed\",\"value\":\"6.1M\"},{\"label\":\"Connect rate\",\"value\":\"10–30%\"}]","2026 analysis of 6.1 million Minari calls",[12,55,56],{},[26,57,58],{},"3. The connect → conversation conversion rate",[12,60,61],{},"Picking up isn't enough. You have to keep the prospect on the line long enough to qualify and pitch. The definition of a conversation varies from team to team: some set the threshold at 30 seconds, others at 1 or 2 minutes. What matters is choosing a definition and sticking to it.",[12,63,64],{},"According to Minari data (1-minute threshold): 34% of connects lead to a real conversation.",[12,66,67],{},"To track: conversations \u002F connects.",[12,69,70],{},[26,71,72],{},"4. The conversation → meeting conversion rate",[12,74,75],{},"The real indicator of the quality of the pitch and the targeting. If this rate is low, the problem may be the messaging, but also the target: talking to the right people changes everything.",[12,77,78],{},"According to Minari data: 11.7% of conversations lead to a meeting.",[12,80,81],{},"To track: meetings booked \u002F conversations.",[19,83,85],{"id":84},"what-it-looks-like-over-100-calls","What it looks like over 100 calls",[12,87,88],{},"With the Minari benchmarks:",[12,90,91],{},"100 calls → 12 connects → 4 conversations → 0.5 meetings",[93,94],"blog-funnel",{":steps":95},"[{\"value\":\"100\",\"label\":\"calls\"},{\"value\":\"12\",\"label\":\"connects\"},{\"value\":\"4\",\"label\":\"conversations\"},{\"value\":\"0.5\",\"label\":\"meetings\"}]",[12,97,98],{},"To get 1 meeting a day, you need to make about 200 calls. That's the starting point for setting realistic targets.",[19,100,102],{"id":101},"how-to-set-your-targets-from-the-pipeline-you-need","How to set your targets from the pipeline you need",[12,104,105],{},"To illustrate the calculation, we use round numbers. Replace them with your own rates at each stage.",[107,108,109,113,116],"ul",{},[110,111,112],"li",{},"Out of 100 calls, 20 people pick up (connect rate: 20%)",[110,114,115],{},"Out of 100 people who pick up, 30 agree to talk (connect → conversation: 30%)",[110,117,118],{},"Out of 100 conversations, 10 lead to a meeting (conversation → meeting: 10%).",[12,120,121],{},[26,122,123],{},"Step 1 - How many meetings do you need?",[12,125,126],{},"You want to close €100k this month. Your average deal is €10k, so you need to close 10 deals. But you don't close every meeting. If your closing rate is 25%, you need 40 meetings to close 10.",[12,128,129],{},"€100k \u002F €10k = 10 deals to close",[12,131,132],{},"10 \u002F 25% = 40 meetings to book this month",[12,134,135],{},[26,136,137],{},"Step 2 - How many conversations do you need?",[12,139,140],{},"Out of 100 conversations, 10 lead to a meeting. So to get 40 meetings, you need 400 conversations.",[12,142,143],{},"40 \u002F 10% = 400 conversations",[12,145,146],{},[26,147,148],{},"Step 3 - How many connects do you need?",[12,150,151],{},"Out of 100 connects, 30 become a real conversation. So to get 400 conversations, you need 1,333 connects.",[12,153,154],{},"400 \u002F 30% = 1,333 connects",[12,156,157],{},[26,158,159],{},"Step 4 - How many calls a day?",[12,161,162],{},"Out of 100 calls, 20 people pick up. So to get 1,333 connects, you need 6,667 calls over the month, or 333 calls a day over 20 working days.",[12,164,165],{},"1,333 \u002F 20% = 6,667 calls",[12,167,168],{},"6,667 \u002F 20 days = 333 calls a day",[12,170,171],{},"333 calls a day is the number that comes out of this example. Yours will be different depending on your rates and your target. The point of this calculation is to know exactly where you stand and what to improve first.",[19,173,175],{"id":174},"why-these-4-metrics-are-enough","Why these 4 metrics are enough",[12,177,178],{},"Each metric points to a different lever.",[107,180,181,184,187,190],{},[110,182,183],{},"Low connect rate: the problem is the lists, the timing or the numbers used.",[110,185,186],{},"Low connect → conversation: the problem is the opener.",[110,188,189],{},"Low conversation → meeting: the problem is the pitch or the target.",[110,191,192],{},"Volume too low: the problem is the organization or the tool.",[12,194,195],{},"Without all 4, you fix the wrong thing.",[12,197,198],{},[199,200,201],"em",{},"Data from the Minari platform. 6.1 million calls analyzed in 2026, across all industries and company sizes.",{"title":203,"searchDepth":204,"depth":204,"links":205},"",2,[206,207,208,209],{"id":21,"depth":204,"text":22},{"id":84,"depth":204,"text":85},{"id":101,"depth":204,"text":102},{"id":174,"depth":204,"text":175},"Strategy & Performance",{"src":212,"alt":213},"\u002Fimages\u002Fblog\u002Fcold-calling-kpis-and-targets\u002Fcover.jpg","A desk with a sales dashboard on the screen, a mug and a hand taking notes","2026-06-11","Which KPIs should you track in cold calling, and how do you set realistic targets? Connect rate, conversion rates, number of meetings: the full funnel with Minari benchmarks (6.1 million calls analyzed).","md",null,"en",true,{},"\u002Fblog\u002Fen\u002Fcold-calling-kpis-and-targets",3,{"title":6,"description":215},"blog\u002Fen\u002Fcold-calling-kpis-and-targets","QytbeeOU0gDodkAEluZd5f4TcRu_coZCZpf4gdb3IO4",{"id":227,"avatar":228,"bio":229,"extension":232,"linkedin":233,"meta":234,"name":235,"role":236,"stem":239,"__hash__":240},"authors\u002Fauthors\u002Fjulien-s.yml","\u002Fimages\u002Fauthors\u002Fjulien-s.jpg",{"en":230,"fr":231},"Julien is a co-founder of Minari.","Julien est cofondateur de Minari.","yml","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjulienschmitt\u002F",{},"Julien S.",{"en":237,"fr":238},"Co-founder","Cofondateur","authors\u002Fjulien-s","RqUq94uqa4oOMXgbCe0dbIMPYUQOsOSvN2ELk9d7fZU",[242,252,254,262,270,278,286],{"path":243,"title":244,"description":245,"lang":218,"date":246,"category":247,"readingTime":248,"cover":249},"\u002Fblog\u002Fen\u002Fpermission-based-opener-cold-calling","Permission-based opener: +46% conversations, +66% meetings","Minari analyzed 2,000+ B2B cold calls. Asking for permission before pitching generates 46% more conversations and 66% more meetings. Here are the numbers.","2026-07-18","Data & Benchmarks",4,{"src":250,"alt":251},"\u002Fimages\u002Fblog\u002Fpermission-based-opener-cold-calling\u002Fcover.jpg","Two sales reps on the phone with headsets, side by side",{"path":221,"title":6,"description":215,"lang":218,"date":214,"category":210,"readingTime":222,"cover":253},{"src":212,"alt":213},{"path":255,"title":256,"description":257,"lang":218,"date":214,"category":258,"readingTime":248,"cover":259},"\u002Fblog\u002Fen\u002Fparallel-dialer","What Is a Parallel Dialer? The Complete Guide for B2B Sales Teams","Find out how a parallel dialer takes your reps from 100 calls a day to 100 calls an hour. A complete guide, with data from 6 million analyzed calls.","Product & Tools",{"src":260,"alt":261},"\u002Fimages\u002Fblog\u002Fparallel-dialer\u002Fcover.jpg","Minari screenshot: the “Calls due today” list with the status of each call",{"path":263,"title":264,"description":265,"lang":218,"date":266,"category":210,"readingTime":222,"cover":267},"\u002Fblog\u002Fen\u002Fsdr-one-meeting-per-day-myth-or-reality","The \"1 meeting a day\" target for an SDR - myth or reality?","How many calls does it take to get 1 meeting a day? We analyzed 6.1 million calls in 2026 — the classic assumptions are twice too optimistic.","2026-06-10",{"src":268,"alt":269},"\u002Fimages\u002Fblog\u002Fsdr-one-meeting-per-day-myth-or-reality\u002Fcover.jpg","An SDR with a headset, mid-conversation in front of a computer",{"path":271,"title":272,"description":273,"lang":218,"date":274,"category":247,"readingTime":222,"cover":275},"\u002Fblog\u002Fen\u002Fcold-call-connect-rate-benchmark-by-persona","Cold call connect rate benchmark by persona - France 2025","What time should you call a CFO, a Head of Sales or a CIO? Minari analyzed 1.2 million B2B calls in France. Here are the slots with the highest connect rate for each persona.","2026-06-09",{"src":276,"alt":277},"\u002Fimages\u002Fblog\u002Fcold-call-connect-rate-benchmark-by-persona\u002Fcover.jpg","An open-plan office where sales reps are making prospecting calls",{"path":279,"title":280,"description":281,"lang":218,"date":282,"category":247,"readingTime":248,"cover":283},"\u002Fblog\u002Fen\u002Fcold-calling-connect-rate","Cold calling connect rate: how many times should you call a prospect?","How many times should you call a prospect in cold calling? Real data from 100,000+ B2B calls: the connect rate drops after the 6th attempt.","2026-06-02",{"src":284,"alt":285},"\u002Fimages\u002Fblog\u002Fcold-calling-connect-rate\u002Fcover.jpg","Chart of the connect rate by number of call attempts",{"path":287,"title":288,"description":289,"lang":218,"date":282,"category":258,"readingTime":222,"cover":290},"\u002Fblog\u002Fen\u002Fios-26-impact-b2b-cold-calling","iOS 26 and call screening: what's the real impact on B2B cold calling?","iOS 26 and B2B cold calling: myth or reality? 467,082 calls analyzed, only 2.5% screened, zero impact on pickup rates.",{"src":291,"alt":292},"\u002Fimages\u002Fblog\u002Fios-26-impact-b2b-cold-calling\u002Fcover.jpg","An iPhone screening an incoming call",1791811443481]